About Bas van der Paardt
Bas van der Paardt is a creative marketing consultant working with ambitious companies and organisations, helping them create and bring to market meaningful products, services, and experiences.
Since 1990 Bas has been tried and tested by various agencies, such as W&K and KesselsKramer (freelance), digital agency Y&R Brand Dialogue (creative director), and advertising agencies FHV/BBDO (design director) and Redcell/NotJustFilm (creative director). In 2005 he co-founded ID+AD to start his own boutique. At ID+AD he develops brand concepts and consults service organizations in positioning and branding strategy. Bas has been awarded with more than 20 national and international awards.
Freelance & interim services
- Brand innovation
- Brand concepting
- Brand positioning
- Brand management
- Brand activation
- 360 Marketing strategy
- Social Media integration
- Creative Direction
- Corporate communication
- Service design
- Rebranding
- Employer branding
- Internal branding
Education
Bas was educated at the ArtEZ Institute of the Arts (Graphic Design 1985-1989) and the Radboud University of Nijmegen (Communication Sciences 1986-1987). Currently he is completing a Master’s in Brand Management (MBM) at the European Institute for Brand Management in Rotterdam (thesis: ‘Out of control’, about the influence of social media on corporate branding strategy).
Career development
- 2005-2011 ID+AD strategic branding, founder and partner (www.idandad.com)
- 2002-2004 RedCell/NotJustFilm Amsterdam, creative director
- 1998-2002 FHV/BBDO, design director
- 1997-1999 Y&R Brand Dialogue – Wunderman Interactive, managing creative director
- 1995-1997 SODA – Society of Design Amsterdam, founder and partner
- 1995-1997 Portfolio.nl – online designer portfolios, founder and partner
- 1989-1996 Editorial designer, Blad magazine
- 1989-1996 Graphic designer, freelance
About this site
Most of my work on this blog was produced in creative partnership with great copywriters, photographers, illustrators and directors. You can contact me for detailed credits.
This portfolio-site contains lots of pictures and almost no text or explanation. Why? Time. After a few computer-crashes I decided to put the remains of my creative portfolio on the web. And every now and then I bump into something that might be interesting enough to share with you; a file, an image or film, something that apparently was not deleted after all.
Please contact me at Bas [at] idandad.com.
Bas van der Paardt, www.idandad.com
